Opinion
Regular opinion pieces on charity storytelling, media insights and more.
Sudan – the media challenge
January 21, 2025
Sudan – the media challenge
Last week, the International Broadcasting Trust (IBT) hosted a discussion between journalists and charity directors with the aim of increasing media coverage of Sudan. IBT Director, Mark Galloway, gives his assessment of the challenge.
We must shine a light on Sudan and bring an end to this misery
December 11, 2024
We must shine a light on Sudan and bring an end to this misery
Tufail Hussain, Director of Islamic Relief UK, has been at the forefront of calls for more media coverage of Sudan. Here, he reflects on his recent visit to the country.
New Report: Decolonisation – the media challenge
November 18, 2024
New Report: Decolonisation – the media challenge
Charities are increasingly trying to decolonise their storytelling, finding more ethical ways to communicate their messaging through language, imagery and video. But has the media caught up with the sector? And should charities compromise their principles in order to secure media coverage? Henry Roberts explores these questions and more in our new report.
Charities are falling out of love with X
October 22, 2024
Charities are falling out of love with X
Elon Musk’s transformation of Twitter into X has left many NGOs confused and dismayed. Melissa Ezechukwu, a digital strategist and IBT trustee, writes about how X’s algorithm disadvantages NGOs trying to reach their audience.
The battle for the future of public service media – a view from the Labour Party conference
October 01, 2024
The battle for the future of public service media – a view from the Labour Party conference
IBT attended the Labour Party conference in Liverpool last week, where we met Ministers from the Department for Culture, Media and Sport (DCMS) and urged them to back our Public Service Broadcasters (PSBs) and reinforce their obligations to international coverage.
Climate emergency – the media challenge
August 06, 2024
Climate emergency – the media challenge
The media has spectacularly failed to engage the UK public with climate change and the urgent need for action. Where has coverage gone wrong? Helen Palmer, IBT Trustee, argues that the media needs to move on from ‘climate doomism’.
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