How to pitch a story to a newspaper

Last month we heard from four newspaper executives who gave a clear idea of the sort of stories they were looking for and the best way to pitch to them.

The speakers were Kate Mansey from the Mail on Sunday, Dominic Herbert from The Sunday Mirror, Joe Shute from The Telegraph and Tracy McVeigh from The Observer. Tracy now runs Guardian Development and spoke about some of changes she is planning for the site. All encouraged the IBT members present to get in touch with their ideas. You can find a more detailed note on what was said with contact details of the speakers on the members’ page of the IBT website.

Watch our video interview on how to pitch a story to a newspaper

We shot a short interview afterwards with Joe who gave some useful advice. Joe recently wrote a story featured in the Telegraph Magazine on WWF’s campaign to save the Siberian tiger.