Opinion

Regular opinion pieces on charity storytelling, media insights and more.

Sudan – a wake-up call
April 14, 2025

Sudan – a wake-up call

It’s the world’s worst humanitarian crisis. It should be headline news, but it’s not. Sudan’s hunger crisis is a test of international resolve and yet the media remains largely silent, writes Jean-Michel Grand from Action Against Hunger UK.

We need to hold broadcasters to account for their international content
March 31, 2025

We need to hold broadcasters to account for their international content

A new report commissioned by IBT tracks international public service content broadcast in 2023 and 2024. The report’s author, Martin Scott, argues that transparent and accountable public service media is vital in an age of misinformation. 

We need to tell more nuanced stories about refugees
March 18, 2025

We need to tell more nuanced stories about refugees

In February, we held a joint event with ODI Global, bringing together journalists and activists to probe deeper into the media’s coverage of migration and refugees. The event was titled Migration - is the media getting it right? Henry Roberts concludes that there are some key lessons for all of us. 

IBT members condemn the government’s decision to cut foreign aid
February 28, 2025

IBT members condemn the government’s decision to cut foreign aid

The announcement on Tuesday that the government is slashing the foreign aid budget to increase defence spending was met with alarm and dismay across the INGO sector. Henry Roberts looks at some of the reactions from IBT members and considers the next steps for the sector. 

Channel 4’s Go Back to Where You Came From is shocking. I’m glad it was made
February 12, 2025

Channel 4’s Go Back to Where You Came From is shocking. I’m glad it was made

Channel 4's controversial reality show has been criticised for downplaying the lived experiences of refugees by turning their lives into an entertainment format. But as Gareth Benest, Advocacy Director for IBT argues, for all the show's faults, public service broadcasters like Channel 4 need to be realistic and engage wider audiences.

Sudan – the media challenge
January 21, 2025

Sudan – the media challenge

Last week, the International Broadcasting Trust (IBT) hosted a discussion between journalists and charity directors with the aim of increasing media coverage of Sudan. IBT Director, Mark Galloway, gives his assessment of the challenge.

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