Opinion
Regular opinion pieces on charity storytelling, media insights and more.
How #TeamWater with MrBeast inspired a new generation of fundraisers
December 01, 2025
How #TeamWater with MrBeast inspired a new generation of fundraisers
With over 450 million subscribers, MrBeast is YouTube's biggest creator. When he agreed to partner with WaterAid earlier this year, the NGO managed to inspire millions and exceed their fundraising targets, Jennie York, Executive Director of Fundraising and Communications at WaterAid UK writes.
Why AI-generated ‘poverty porn’ fake images need to be stopped
November 19, 2025
Why AI-generated ‘poverty porn’ fake images need to be stopped
We must hope that charities recognise the dangers of stereotypes being reinforced – to the representation of people, to public perceptions, to trust and reputations – and refuse to use AI-generated stock images, writes Gareth Benest
The BBC’s new current affairs show, Global Eye, is bringing investigative journalism to a mainstream audience
October 06, 2025
The BBC’s new current affairs show, Global Eye, is bringing investigative journalism to a mainstream audience
Last month the BBC launched Global Eye, a weekly current affairs show on BBC2. For the first time, UK audiences have access to the journalism of the World Service. This programme is very different from anything else that’s available on mainstream TV, writes Liz Gibbons
Charities can use AI to shape public understanding of global issues
September 29, 2025
Charities can use AI to shape public understanding of global issues
Charities have something special to offer in the world of AI. They can become a definitive source of information in the authority economy, argues AI expert Suzanne Begley, co-founder, Make Sense Of It.
Public service streaming platforms should promote public service content. Why don’t they?
August 28, 2025
Public service streaming platforms should promote public service content. Why don’t they?
IBT and the University of Leeds recently published ‘Behind the Screen’, a report on how public service broadcasting is changing as we move increasingly towards online viewing. Former BBC editor Roger Bolton was at the launch and reflects on the urgent questions the report raises.
Young Brits care about global issues. We should listen to them
July 02, 2025
Young Brits care about global issues. We should listen to them
As the international development sector faces tremendous pressures, many NGOs are in danger of neglecting ethical communications in pursuit of desperately needed fundraising. But as Jess Crombie argues, ethical storytelling isn’t a ‘nice to have’, but rather one of the tactics that will help us to raise money and continue to deliver aid.
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