Opinion
Regular opinion pieces on charity storytelling, media insights and more.
Is the BBC meeting its international news remit – and why should we care?
April 27, 2026
Is the BBC meeting its international news remit – and why should we care?
IBT’s latest research, looking in detail at the content of TV’s flagship news bulletins, has revealed an alarming decline in the quantity and range of international stories, with serious implications for international NGOs wishing to use television to reach mainstream audiences. Professor Martin Scott, one of the report authors, explains.
Six key truths about co-creation
March 16, 2026
Six key truths about co-creation
Many NGOs from the Global North are starting to embrace co-creation as a way of shifting power back to communities. But, as Ruth Mileham from Peace Direct writes, there is no one-size-fits-all model of co-creation. Co-creation requires embracing discomfort, uncertainty and, ultimately, human connection.
Why Sudan needs to be in the media spotlight
February 09, 2026
Why Sudan needs to be in the media spotlight
As we approach April 15, the three-year anniversary of the Sudanese civil war, there is a desire among journalists to tell more stories about Sudan. Yet reporting on the conflict remains profoundly difficult. A recent meeting of politicians, NGOs and journalists, convened by IBT, explored those challenges and highlighted ways we can keep a spotlight on Sudan despite them.
The BBC is fighting for its life. Let’s use our voice to shape the BBC we want
February 03, 2026
The BBC is fighting for its life. Let’s use our voice to shape the BBC we want
Ritula Shah, former presenter of The World Tonight on BBC Radio 4, understands the importance of the BBC. For our latest IBT Voices article, she explains how we can all have our say in a public consultation as the broadcaster goes into Charter renewal.
The Battle for the BBC’s Future
January 05, 2026
The Battle for the BBC’s Future
The Government’s long awaited Green Paper on the future of the BBC was published last month, as the process of renewing the national broadcaster’s charter (finally) gets underway. Our Deputy Executive Director Gareth Benest gives his response.
How #TeamWater with MrBeast inspired a new generation of fundraisers
December 01, 2025
How #TeamWater with MrBeast inspired a new generation of fundraisers
With over 450 million subscribers, MrBeast is YouTube's biggest creator. When he agreed to partner with WaterAid earlier this year, the NGO managed to inspire millions and exceed their fundraising targets, Jennie York, Executive Director of Fundraising and Communications at WaterAid UK writes.
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