We help our members to work more effectively with the media
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What We Achieved Last Year
Latest posts
Young Brits care about global issues. We should listen to them
As the international development sector faces tremendous pressures, many NGOs are in danger of neglecting ethical communications in pursuit of desperately needed fundraising. But as Jess Crombie argues, ethical storytelling isn’t a ‘nice to have’, but rather one of the tactics that will help us to raise money and continue to deliver aid.
Ethical storytelling can help us fight back against the aid cuts
As the international development sector faces tremendous pressures, many NGOs are in danger of neglecting ethical communications in pursuit of desperately needed fundraising. But as Jess Crombie argues, ethical storytelling isn’t a ‘nice to have’, but rather one of the tactics that will help us to raise money and continue to deliver aid.
We need smarter, more focused aid
As aid budgets are being slashed, the sector needs a decisive shift in how aid is delivered, writes Flora Alexander, Executive Director of International Rescue Committee UK.
Briefing with BBC News
There have been many changes at BBC News and it is often hard to know how best to contact editors, so we are delighted that our next briefing will be with Paul Danahar, Foreign Editor of BBC News.
Paul will explain how the foreign desk and forward planning work and talk us through the best way to pitch ideas to him and his colleagues – and the sort of stories and studio guests that they are looking for.
He’ll explain the different priorities for news bulletins, the website, app and news channel.
The briefing will take place on Zoom from 2-3pm on Tuesday September 9th.
Recent Reports
Behind the Screen – How streaming is changing public service media
This study aims to evaluate the effectiveness of the UK’s Public Service Broadcasters (PSBs) in covering global events through current affairs and other factual programmes on television channels. To achieve this, we analysed the volume, originality, scheduling, genre, and geographic focus of international (non-news) factual programmes broadcast on the main seven UK public service channels – BBC One, BBC Two, BBC Three, BBC Four, ITV 1, Channel 4 and Channel 5 – in 2023 and 2024.
Small World – International factual programming on public service channels
This study aims to evaluate the effectiveness of the UK’s Public Service Broadcasters (PSBs) in covering global events through current affairs and other factual programmes on television channels. To achieve this, we analysed the volume, originality, scheduling, genre, and geographic focus of international (non-news) factual programmes broadcast on the main seven UK public service channels – BBC One, BBC Two, BBC Three, BBC Four, ITV 1, Channel 4 and Channel 5 – in 2023 and 2024.
Decolonisation – the media challenge
IBT encourages NGOs to work with the media. But the two sectors are not always aligned. This report examines the media's stance on decolonisation. The report interrogates areas of divergence between the media and the charity sector before offering solutions forward.
“IBT is brilliantly effective in offering high level access and practical insight.”
Oxfam
IBT Member
The International Broadcasting Trust works with the media to ensure that UK audiences remain engaged with global issues.
Our Members
“Talking to IBT members is a very useful two way process”
Ben Rayner
Executive Producer, Al Jazeera English