Our vision is a world in which the media is a force which enables all people to be active global citizens so that their actions can make a difference.
About Us
We work with the media to ensure that audiences remain engaged with global issues. We provide our members with regular access to influential journalists and editors so that they can maximise their impact in a rapidly changing media landscape.
What We Achieved Last Year
Our Mission
To ensure that people in the UK have access to more and better coverage of global issues across a range of media.
We are a member based organisation providing a range of benefits to our members including regular briefings with journalists and editors; training in social media, photography, shooting with a smartphone; access to our latest research tracking changes in the media landscape; advocacy to ensure that international stories and issues remain central to the UK media agenda.
We provide our members with regular access to journalists and editors and training to improve their multimedia skills.
Our Impact
Our members report improved access to media decision makers as a result of attending our briefings with journalists and editors. And a better understanding of how to pitch stories has helped to increase media coverage for our members and the issues that concern them.
Advocacy
We have influenced the BBC Charter to include a stronger commitment to global coverage and helped to shape the Channel 4 remit with an obligation to feature information and views from around the world.
Access
Our member organisations report more media coverage of their stories and issues as a direct result of the contacts made with journalists through IBT.
Capacity
Our members have developed practical skills, across multiple teams, changing how they engage with the media and the impact they have. We provide regular training in social media, photography and shooting and editing with a smartphone.
Research
IBT members use our reports to help them plan their media strategies.
Seeing and believing: photography and photojournalism in a changing world
How does The Guardian choose which photographic collections to commission? What impact has the decolonisation agenda had on the images they select, and how can NGOs increase the likelihood of their work being published? These are just some of the questions we will explore with Fiona Shields (Head of Photography, The Guardian) during our next event.
We will also take a deep-dive into the murky world of AI-generated imagery that is rapidly challenging our ability to believe what we see, and undermining progress on dignified and fair representation.
Join us for a discussion with leading thinkers and academics to explore the emerging threats posed by Generative AI.
