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What We Achieved Last Year

Annual Review 2024
How #TeamWater with MrBeast inspired a new generation of fundraisers
How #TeamWater with MrBeast inspired a new generation of fundraisers
Why AI-generated ‘poverty porn’ fake images need to be stopped
Why AI-generated ‘poverty porn’ fake images need to be stopped
The BBC’s new current affairs show, Global Eye, is bringing investigative journalism to a mainstream audience
The BBC’s new current affairs show, Global Eye, is bringing investigative journalism to a mainstream audience
Charities can use AI to shape public understanding of global issues
Charities can use AI to shape public understanding of global issues
Public service streaming platforms should promote public service content. Why don’t they?
Public service streaming platforms should promote public service content. Why don’t they?
Young Brits care about global issues. We should listen to them
Young Brits care about global issues. We should listen to them
Ethical storytelling can help us fight back against the aid cuts
Ethical storytelling can help us fight back against the aid cuts
We need smarter, more focused aid
We need smarter, more focused aid
Sudan – a wake-up call
Sudan – a wake-up call
We need to hold broadcasters to account for their international content
We need to hold broadcasters to account for their international content
We need to tell more nuanced stories about refugees
We need to tell more nuanced stories about refugees
IBT members condemn the government’s decision to cut foreign aid
IBT members condemn the government’s decision to cut foreign aid
Channel 4’s Go Back to Where You Came From is shocking. I’m glad it was made
Channel 4’s Go Back to Where You Came From is shocking. I’m glad it was made
Sudan – the media challenge
Sudan – the media challenge
We must shine a light on Sudan and bring an end to this misery
We must shine a light on Sudan and bring an end to this misery
New Report: Decolonisation – the media challenge
New Report: Decolonisation – the media challenge
Charities are falling out of love with X
Charities are falling out of love with X
The battle for the future of public service media – a view from the Labour Party conference
The battle for the future of public service media – a view from the Labour Party conference
Climate emergency – the media challenge
Climate emergency – the media challenge
The world’s most vulnerable need an ambitious UK government
The world’s most vulnerable need an ambitious UK government
The challenge of reporting neglected crises
The challenge of reporting neglected crises
Documentaries can help shed light on neglected stories
Documentaries can help shed light on neglected stories
Sudan – a wake up call
Sudan – a wake up call
Explosive weapons are destroying Gaza. It’s time to stop using them on civilians
Explosive weapons are destroying Gaza. It’s time to stop using them on civilians
Why humanised media coverage of Gaza is so important
Why humanised media coverage of Gaza is so important
Charity advertising – time for change?
Charity advertising – time for change?
Ukraine – the devastating cost of landmines
Ukraine – the devastating cost of landmines
Lessons from my first COP
Lessons from my first COP
The power of photography in a changing world
The power of photography in a changing world
Fighting for Space
Fighting for Space
What would success look like at COP28?
What would success look like at COP28?
COP 28 – the media challenge
COP 28 – the media challenge
We took the media to see our work in Laos. Here’s how it went
We took the media to see our work in Laos. Here’s how it went
The furore over the BBC’s Israel-Gaza coverage shows how strong and independent it needs to be
The furore over the BBC’s Israel-Gaza coverage shows how strong and independent it needs to be
The enduring importance of public service broadcasting
The enduring importance of public service broadcasting
The challenge of changing the media narrative
The challenge of changing the media narrative
The world must not forget about Afghanistan’s crisis – time is running out
The world must not forget about Afghanistan’s crisis – time is running out
Donkeys are having their moment but they remain in peril  
Donkeys are having their moment but they remain in peril  
AI can be a powerful tool for campaigners – if used cautiously and ethically
AI can be a powerful tool for campaigners – if used cautiously and ethically
The ‘Israel-Palestine conflict’ is more than just an endless cycle of violence – the media needs to tell the whole story
The ‘Israel-Palestine conflict’ is more than just an endless cycle of violence – the media needs to tell the whole story
Authentic storytelling – a photographer’s perspective
Authentic storytelling – a photographer’s perspective
Authentic storytelling is now a priority for us
Authentic storytelling is now a priority for us
The BBC should rethink its global news coverage
The BBC should rethink its global news coverage
Oxfam’s job is to end poverty – we refuse to be distracted by the toxic culture wars
Oxfam’s job is to end poverty – we refuse to be distracted by the toxic culture wars
We need to restore trust in the BBC
We need to restore trust in the BBC
Families need urgent help to rebuild their lives
Families need urgent help to rebuild their lives
Should your charity be on TikTok?
Should your charity be on TikTok?
My top five TikTok tips
My top five TikTok tips
Small boats crossing the Channel – an avoidable tragedy
Small boats crossing the Channel – an avoidable tragedy
Storytelling with a purpose
Storytelling with a purpose
The World Service is at risk – it needs our support
The World Service is at risk – it needs our support
How WaterAid found success on TikTok
How WaterAid found success on TikTok
All eyes are on Qatar – and that’s a good thing
All eyes are on Qatar – and that’s a good thing
Why we need a new remit for the public service broadcasters
Why we need a new remit for the public service broadcasters
Failure to deliver on climate and nature promises will betray future generations
Failure to deliver on climate and nature promises will betray future generations
5 things I’ve learnt in the past year about TikTok
5 things I’ve learnt in the past year about TikTok
The battle for the future of Channel 4
The battle for the future of Channel 4
Why the media must see the wood for the trees in its climate coverage
Why the media must see the wood for the trees in its climate coverage
Talking to the media – what IBT members say
Talking to the media – what IBT members say
East Africa: an urgent call to action
East Africa: an urgent call to action
Why language matters when covering disability
Why language matters when covering disability
Speaking up on behalf of the children of Ukraine
Speaking up on behalf of the children of Ukraine
An action plan for tackling disinformation
An action plan for tackling disinformation
Charity campaigning – a watershed moment
Charity campaigning – a watershed moment
Charity campaigners need to be bolder and braver
Charity campaigners need to be bolder and braver
The media has a huge responsibility as it reports the war in Ukraine and the likely movement of millions of refugees
The media has a huge responsibility as it reports the war in Ukraine and the likely movement of millions of refugees
Five tips on how to make your communications more accessible
Five tips on how to make your communications more accessible
How the fight against Covid has undermined the progress that was being made in tackling malaria
How the fight against Covid has undermined the progress that was being made in tackling malaria
Five things you need to know about vaccine (in)equity in Africa
Five things you need to know about vaccine (in)equity in Africa
Why continuing media coverage of climate change is essential
Why continuing media coverage of climate change is essential
The challenge of making your voice heard
The challenge of making your voice heard
COP26 – a personal view
COP26 – a personal view
Why COP26 means that public engagement matters more than ever before
Why COP26 means that public engagement matters more than ever before
How charities can use Clubhouse
How charities can use Clubhouse
How the ONE Campaign successfully harnessed the power of celebrities
How the ONE Campaign successfully harnessed the power of celebrities
How the digital divide threatens the success and legitimacy of the COP26 talks
How the digital divide threatens the success and legitimacy of the COP26 talks
COP26 must support communities already dealing with climate change
COP26 must support communities already dealing with climate change
How the International Rescue Committee found success on Instagram
How the International Rescue Committee found success on Instagram
‘Keep things simple’
‘Keep things simple’
Top tips for NGO podcasters
Top tips for NGO podcasters
The Climate Emergency Toolkit that is changing people’s lives
The Climate Emergency Toolkit that is changing people’s lives
How the People’s Vaccine campaign challenged the dominant media narrative
How the People’s Vaccine campaign challenged the dominant media narrative
The challenge of media coverage in a time of Covid
The challenge of media coverage in a time of Covid
How Muslim Hands is bringing bread to Yemen this Ramadan
How Muslim Hands is bringing bread to Yemen this Ramadan
How to launch your own podcast
How to launch your own podcast
The challenge of changing the media narrative on climate change
The challenge of changing the media narrative on climate change
We must tackle the root causes of vaccine inequity
We must tackle the root causes of vaccine inequity
How INGOs can embrace the changing media landscape
How INGOs can embrace the changing media landscape
We can win the battle against Covid by working together
We can win the battle against Covid by working together
We need a greener, more dignified and just planet
We need a greener, more dignified and just planet
International content is under threat
International content is under threat
Global Britain in a post-Brexit world – who will deliver it?
Global Britain in a post-Brexit world – who will deliver it?
Taking British politics, jargon and colonialism out of our language
Taking British politics, jargon and colonialism out of our language
How British Red Cross found their biggest audience on TikTok
How British Red Cross found their biggest audience on TikTok
Comic Relief is right to stop sending celebrities to Africa
Comic Relief is right to stop sending celebrities to Africa
Arresting Decline Needs More Arresting Stories
Arresting Decline Needs More Arresting Stories
The Challenges of Reporting in a Covid World
The Challenges of Reporting in a Covid World
5 ways in which the UK media can improve its coverage of COVID-19 in Africa
5 ways in which the UK media can improve its coverage of COVID-19 in Africa
Anything But Normal: How the media can be a force for change in the aftermath of Covid-19
Anything But Normal: How the media can be a force for change in the aftermath of Covid-19
How the media can help us achieve a real and sustainable green recovery
How the media can help us achieve a real and sustainable green recovery

Latest posts

How #TeamWater with MrBeast inspired a new generation of fundraisers
December 01, 2025

How #TeamWater with MrBeast inspired a new generation of fundraisers

With over 450 million subscribers, MrBeast is YouTube's biggest creator. When he agreed to partner with WaterAid earlier this year, the NGO managed to inspire millions and exceed their fundraising targets, Jennie York, Executive Director of Fundraising and Communications at WaterAid UK writes.

How #TeamWater with MrBeast inspired a new generation of fundraisers
Why AI-generated ‘poverty porn’ fake images need to be stopped
November 19, 2025

Why AI-generated ‘poverty porn’ fake images need to be stopped

We must hope that charities recognise the dangers of stereotypes being reinforced – to the representation of people, to public perceptions, to trust and reputations – and refuse to use AI-generated stock images, writes Gareth Benest

Why AI-generated ‘poverty porn’ fake images need to be stopped
The BBC’s new current affairs show, Global Eye, is bringing investigative journalism to a mainstream audience
October 06, 2025

The BBC’s new current affairs show, Global Eye, is bringing investigative journalism to a mainstream audience

Last month the BBC launched Global Eye, a weekly current affairs show on BBC2. For the first time, UK audiences have access to the journalism of the World Service. This programme is very different from anything else that’s available on mainstream TV, writes Liz Gibbons

The BBC’s new current affairs show, Global Eye, is bringing investigative journalism to a mainstream audience
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Find Out More
January 14, 2026

Briefing with ITV News

We’re delighted to be hosting a briefing with Michael Herrod, Foreign Editor at ITV News. Michael and his colleagues have a strong commitment to bringing international stories to a mainstream ITV audience. He’ll be talking about the kind of stories he’s looking for and how best to pitch to him.

11am Wednesday January 14th on Zoom

Find Out More

Recent Reports

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Oxfam
IBT Member

The International Broadcasting Trust works with the media to ensure that UK audiences remain engaged with global issues.

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Our Members

How #TeamWater with MrBeast inspired a new generation of fundraisers
How #TeamWater with MrBeast inspired a new generation of fundraisers
Why AI-generated ‘poverty porn’ fake images need to be stopped
Why AI-generated ‘poverty porn’ fake images need to be stopped
The BBC’s new current affairs show, Global Eye, is bringing investigative journalism to a mainstream audience
The BBC’s new current affairs show, Global Eye, is bringing investigative journalism to a mainstream audience
Charities can use AI to shape public understanding of global issues
Charities can use AI to shape public understanding of global issues
Public service streaming platforms should promote public service content. Why don’t they?
Public service streaming platforms should promote public service content. Why don’t they?
Young Brits care about global issues. We should listen to them
Young Brits care about global issues. We should listen to them
Ethical storytelling can help us fight back against the aid cuts
Ethical storytelling can help us fight back against the aid cuts
We need smarter, more focused aid
We need smarter, more focused aid
Sudan – a wake-up call
Sudan – a wake-up call
We need to hold broadcasters to account for their international content
We need to hold broadcasters to account for their international content
We need to tell more nuanced stories about refugees
We need to tell more nuanced stories about refugees
IBT members condemn the government’s decision to cut foreign aid
IBT members condemn the government’s decision to cut foreign aid
Channel 4’s Go Back to Where You Came From is shocking. I’m glad it was made
Channel 4’s Go Back to Where You Came From is shocking. I’m glad it was made
Sudan – the media challenge
Sudan – the media challenge
We must shine a light on Sudan and bring an end to this misery
We must shine a light on Sudan and bring an end to this misery
New Report: Decolonisation – the media challenge
New Report: Decolonisation – the media challenge
Charities are falling out of love with X
Charities are falling out of love with X
The battle for the future of public service media – a view from the Labour Party conference
The battle for the future of public service media – a view from the Labour Party conference
Climate emergency – the media challenge
Climate emergency – the media challenge
The world’s most vulnerable need an ambitious UK government
The world’s most vulnerable need an ambitious UK government
The challenge of reporting neglected crises
The challenge of reporting neglected crises
Documentaries can help shed light on neglected stories
Documentaries can help shed light on neglected stories
Sudan – a wake up call
Sudan – a wake up call
Explosive weapons are destroying Gaza. It’s time to stop using them on civilians
Explosive weapons are destroying Gaza. It’s time to stop using them on civilians
Why humanised media coverage of Gaza is so important
Why humanised media coverage of Gaza is so important
Charity advertising – time for change?
Charity advertising – time for change?
Ukraine – the devastating cost of landmines
Ukraine – the devastating cost of landmines
Lessons from my first COP
Lessons from my first COP
The power of photography in a changing world
The power of photography in a changing world
Fighting for Space
Fighting for Space
What would success look like at COP28?
What would success look like at COP28?
COP 28 – the media challenge
COP 28 – the media challenge
We took the media to see our work in Laos. Here’s how it went
We took the media to see our work in Laos. Here’s how it went
The furore over the BBC’s Israel-Gaza coverage shows how strong and independent it needs to be
The furore over the BBC’s Israel-Gaza coverage shows how strong and independent it needs to be
The enduring importance of public service broadcasting
The enduring importance of public service broadcasting
The challenge of changing the media narrative
The challenge of changing the media narrative
The world must not forget about Afghanistan’s crisis – time is running out
The world must not forget about Afghanistan’s crisis – time is running out
Donkeys are having their moment but they remain in peril  
Donkeys are having their moment but they remain in peril  
AI can be a powerful tool for campaigners – if used cautiously and ethically
AI can be a powerful tool for campaigners – if used cautiously and ethically
The ‘Israel-Palestine conflict’ is more than just an endless cycle of violence – the media needs to tell the whole story
The ‘Israel-Palestine conflict’ is more than just an endless cycle of violence – the media needs to tell the whole story
Authentic storytelling – a photographer’s perspective
Authentic storytelling – a photographer’s perspective
Authentic storytelling is now a priority for us
Authentic storytelling is now a priority for us
The BBC should rethink its global news coverage
The BBC should rethink its global news coverage
Oxfam’s job is to end poverty – we refuse to be distracted by the toxic culture wars
Oxfam’s job is to end poverty – we refuse to be distracted by the toxic culture wars
We need to restore trust in the BBC
We need to restore trust in the BBC
Families need urgent help to rebuild their lives
Families need urgent help to rebuild their lives
Should your charity be on TikTok?
Should your charity be on TikTok?
My top five TikTok tips
My top five TikTok tips
Small boats crossing the Channel – an avoidable tragedy
Small boats crossing the Channel – an avoidable tragedy
Storytelling with a purpose
Storytelling with a purpose
The World Service is at risk – it needs our support
The World Service is at risk – it needs our support
How WaterAid found success on TikTok
How WaterAid found success on TikTok
All eyes are on Qatar – and that’s a good thing
All eyes are on Qatar – and that’s a good thing
Why we need a new remit for the public service broadcasters
Why we need a new remit for the public service broadcasters
Failure to deliver on climate and nature promises will betray future generations
Failure to deliver on climate and nature promises will betray future generations
5 things I’ve learnt in the past year about TikTok
5 things I’ve learnt in the past year about TikTok
The battle for the future of Channel 4
The battle for the future of Channel 4
Why the media must see the wood for the trees in its climate coverage
Why the media must see the wood for the trees in its climate coverage
Talking to the media – what IBT members say
Talking to the media – what IBT members say
East Africa: an urgent call to action
East Africa: an urgent call to action
Why language matters when covering disability
Why language matters when covering disability
Speaking up on behalf of the children of Ukraine
Speaking up on behalf of the children of Ukraine
An action plan for tackling disinformation
An action plan for tackling disinformation
Charity campaigning – a watershed moment
Charity campaigning – a watershed moment
Charity campaigners need to be bolder and braver
Charity campaigners need to be bolder and braver
The media has a huge responsibility as it reports the war in Ukraine and the likely movement of millions of refugees
The media has a huge responsibility as it reports the war in Ukraine and the likely movement of millions of refugees
Five tips on how to make your communications more accessible
Five tips on how to make your communications more accessible
How the fight against Covid has undermined the progress that was being made in tackling malaria
How the fight against Covid has undermined the progress that was being made in tackling malaria
Five things you need to know about vaccine (in)equity in Africa
Five things you need to know about vaccine (in)equity in Africa
Why continuing media coverage of climate change is essential
Why continuing media coverage of climate change is essential
The challenge of making your voice heard
The challenge of making your voice heard
COP26 – a personal view
COP26 – a personal view
Why COP26 means that public engagement matters more than ever before
Why COP26 means that public engagement matters more than ever before
How charities can use Clubhouse
How charities can use Clubhouse
How the ONE Campaign successfully harnessed the power of celebrities
How the ONE Campaign successfully harnessed the power of celebrities
How the digital divide threatens the success and legitimacy of the COP26 talks
How the digital divide threatens the success and legitimacy of the COP26 talks
COP26 must support communities already dealing with climate change
COP26 must support communities already dealing with climate change
How the International Rescue Committee found success on Instagram
How the International Rescue Committee found success on Instagram
‘Keep things simple’
‘Keep things simple’
Top tips for NGO podcasters
Top tips for NGO podcasters
The Climate Emergency Toolkit that is changing people’s lives
The Climate Emergency Toolkit that is changing people’s lives
How the People’s Vaccine campaign challenged the dominant media narrative
How the People’s Vaccine campaign challenged the dominant media narrative
The challenge of media coverage in a time of Covid
The challenge of media coverage in a time of Covid
How Muslim Hands is bringing bread to Yemen this Ramadan
How Muslim Hands is bringing bread to Yemen this Ramadan
How to launch your own podcast
How to launch your own podcast
The challenge of changing the media narrative on climate change
The challenge of changing the media narrative on climate change
We must tackle the root causes of vaccine inequity
We must tackle the root causes of vaccine inequity
How INGOs can embrace the changing media landscape
How INGOs can embrace the changing media landscape
We can win the battle against Covid by working together
We can win the battle against Covid by working together
We need a greener, more dignified and just planet
We need a greener, more dignified and just planet
International content is under threat
International content is under threat
Global Britain in a post-Brexit world – who will deliver it?
Global Britain in a post-Brexit world – who will deliver it?
Taking British politics, jargon and colonialism out of our language
Taking British politics, jargon and colonialism out of our language
How British Red Cross found their biggest audience on TikTok
How British Red Cross found their biggest audience on TikTok
Comic Relief is right to stop sending celebrities to Africa
Comic Relief is right to stop sending celebrities to Africa
Arresting Decline Needs More Arresting Stories
Arresting Decline Needs More Arresting Stories
The Challenges of Reporting in a Covid World
The Challenges of Reporting in a Covid World
5 ways in which the UK media can improve its coverage of COVID-19 in Africa
5 ways in which the UK media can improve its coverage of COVID-19 in Africa
Anything But Normal: How the media can be a force for change in the aftermath of Covid-19
Anything But Normal: How the media can be a force for change in the aftermath of Covid-19
How the media can help us achieve a real and sustainable green recovery
How the media can help us achieve a real and sustainable green recovery
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Ben Rayner
Executive Producer, Al Jazeera English

See our full list of members